Brand Ambassador Social Media Policy
PURPOSE AND SCOPE
We recognize the important role our brand ambassadors (“You”) play in the continued marketing and growth of DUFFLE STREETWEAR (the “Company” or the “Brand”) and its products. We created this policy to protect both you and the Company and to ensure the continued viability of the DUFFLE STREETWEAR ambassador program in the face of constantly evolving laws and regulations surrounding social media marketing.
Consistent with this purpose, any promotion of the Brand or DUFFLE STREETWEAR products (the “Products”) on Facebook, Instagram, Twitter, TikTok, and any other social media platforms (“Post” or “Posts”) must be in accordance with the guidelines.
TRAINING REQUIREMENT
Make sure to understand the social media guidelines and terms & conditions. DUFFLE STREETWEAR reserves the right to terminate the agreement for breach of these terms.
TRANSPARENCY AND DISCLOSURE
All social media posts (including any social media post referencing the Brand or Product and/or which could plausibly be interpreted by a third party as promoting the Brand or Product) must clearly disclose that the Post is an advertisement, in compliance with FTC guidelines. Such disclosure must be prominent and visible as the Post would appear on a user’s timeline, home page, for you page, etc. without having to expand the caption.
- Examples of compliant disclosures are:
- #Ad or #DUFFLE STREETWEARAmbassador at the beginning of a caption; #Ad or “ DUFFLESTREETWEARAmbassador at the end of a caption, if visible without having to expand the caption; a visible and prominent watermark stating “Sponsored” or “ DUFFLESTREETWEARAmbassador” on the picture or video posted.
- Examples of insufficient disclosues are:
- #Ad or #DUFFLESTREETWEARAmbassador next to many other hashtags; #Ad or #DUFFLESTREETWEARAmbassador at the end of a very long post; an illegible or barely visible watermark in the corner of a post.
- General disclosures regarding your affiliation with the Company in your social media profile biography, or anywhere other than the Post, is not sufficient.
CONTENT RESTRICTION
Posts may not contain any statements regarding the Brand’s or Product’s effect on bodily functions. Examples of such bodily function claims include: “DUFFLE STREETWEAR helps you build muscle.”
Posts may not contain any statements regarding the Brand or Product’s ability to treat or cure any disease.RESPECT INTELLECTUAL PROPERTY
All content in any format must be your original work or posted with authorization from the original creator with proper credit given. Posts may not infringe on the trademarks, copyrights, publicity rights, or any other legal rights of the Company or third parties.
GENERAL GUIDELINES
Be aware that you are representing the Company in your Posts. It is important to the company that your Posts align with the Company’s values and do not cast the Company in a negative light. The Company reserves all rights to require you to delete or alter any post it deems to be contrary to Company policy or values.
